1. Be Honest
Honesty is truly the best policy. Customers are savvy enough to know when someone is being truthful with them, and they appreciate it! Always tell it like it is, especially about the potential shortcomings of a product. Dishonesty can be detrimental to your store's reputation and will impact sales. People are more likely to buy your product if they feel they can trust you. Also, if you don't know the answer to one of their questions, that's completely okay! What matters is that you're honest about it and are willing to find someone else who can answer it.
2. Go the Extra Mile
It pays to be persistent. Demonstrate to consumers that you care about them and value them by following up on their actions. For major actions they take with your business (subscribing, downloading your app, or making a purchase) send them some sort of follow-up. It can be an email, message on social media, anything to let them know you are involved on a personal level. Think of it as a relationship, you want to impress someone you're dating, so you go the extra mile to make them happy and "woo" them. As long as you're honest, there's nothing wrong with this!
3. Make a Friend
You believe in your business, your brand, and all that it embodies. There is a certain lifestyle that your brand depicts and odds are that your consumers align with it. When you're selling your products, don't just sell the physical object, sell the lifestyle as well. If you find something in common with your customer, build off of it with a personal connection or anecdote. People are more likely to buy something from a friend than a complete stranger, so building this rapport is pivotal. It takes practice! Every customer and salesperson is unique, there's no set formula to getting it right every time.
4. Don't Forget About Body Language!
Nonverbal queues are almost as important, if not more important than, verbal queues. Body language makes a vital impact on sales and should be something every salesperson pays attention to. An important aspect to work on is your arms. Crossing your arms is more often than not seen as a defensive action. It can convey that you are closed off and disinterested. Opening them demonstrates that you are fully engaged in your conversation and appear approachable. Confident stature makes a difference too. If a consumer sees that you're confident, they'll trust that you know what you're talking about and believe in your product.